Our sign for quality and reliability

OV_Logo_Claim

No matter how, no matter where and no matter when: As soon as we communicate, the respective medium carries our new logo.

Figurative and word mark

The logo comprises a figurative mark and a word mark, typically appears in this
combination and can be used in the cyan and white (negative) colour variants presented here.

logo_cyan

We use the black-and-white version of the logo when the colour variant cannot be used for technical printing reasons.

Logo_SW_Umsetzung
FIGURATIVE MARK

The plain figurative mark can also be used for product labelling or as a favicon.

Bildzeichen

Oventrop logo

Colour space RGB for digital applications – protective space

Oventrop logo for professional use

In order to guarantee a company-wide consistency of the logo, it is important that you always use the unchanged original data. It is not allowed to change the logo or use it outside the cases explained here. You should also avoid using the pure word mark.


The logo is created in the colour spaces RGB for digital applications and CMYK for printing and can be downloaded here.

COMPANY LOGO WITH ADDED WORDING

For business divisions or specialist departments, the company logo can be supplemented by a word addition.

The word addition is always directly linked to the logo and its height depends on it. The cap height of the word addition is 80% of the x-height of the word mark. Vertically, the word addition begins half a line width of the "o" offset to the right.

The word addition always has the same colour as the company logo and is set in the Azo Sans 2 Light.

Company logo with added wording
Clear zone

80% of the logo height determines the protection zone. You may not place any elements within this zone.

In special cases, such as on football banners or logo carpets, the protection zone can be reduced. However, a good visibility of the logo should always be guaranteed.

Logo Schutzraum
Size table
size table

Claim and attachment

In certain cases, a claim can be attached to the company logo. You can find the details in our Brand Language Guidelines.

The size of the claim depends on the height of the word mark. 1/2 times the x-height of the word mark corresponds to the height of the cap of the claim. This is set in the Azo Sans 2 Medium.

Attachement to the logo

The claim is horizontally aligned with the base line of the figurative mark - this forms the x-line for the claim. Vertically, the claim starts half a line width of the "o" offset to the right.

The protected zone of the logo is simply maintained. Locate the logo together with the claim and the surrounding protection zone in the format. The claim does not always have to be attached to the company logo - you can also locate it separately from the logo.

OV_logo_dimensions_calim Claim attached
Unternehmenslogo_Claim_und_Anbindung_02_Claim_losgeloest Claim detached
Format positioning

In general, you can place the logo in all four corners of the format, observing the defined minimum distance of the protective zone.

The protective zone of the logo also defines the type area as well as the grid for texts and images that do not bleed off the edge. Find out more in the chapter Layout principle.

Wherever possible, place the logo on the white space in the layout.
The white version of the logo may also be used on images covering the entire space. Please always make sure the logo is clearly visible in a non-cluttered space.

Unternehmenslogo_Platzierung_im_Format
Use on image and colour backgrounds

If the company logo is placed on an image or colour background, it can generally be used in the colour variants cyan and white (negative). Please consider which colour variants of the logo may be used depending on the brightness of the background.

In the case of very bright backgrounds up to max. 20%, the cyan logo is used since the white variant does not offer sufficient contrast. For backgrounds between 21% and 79%, the white logo is used. For dark backgrounds of at least 80%, both colour variants of the logo may be used.

In order to ensure brand recognition when using the white logo, a colour quantity of approx. 15% cyan should be used in the design – e.g. by using the Super Sign.

image and colour background